If you are a corporate communicator – stop everything and watch this video! This is a song called “Mission Statement” off of “Weird Al” Yankovic’s new album, Mandatory Fun. It’s essentially a bunch of corporate babble and double-speak set to a song in the style of Crosby, Stills and Nash.
This song made me laugh out loud – and feel guilty. I thought to myself, “How many times have I used words like ‘synergy’ and ‘monetize’?” What’s crazy is that although the lyrics are nonsense, they strangely make complete sense. I think that’s because we’re so used to hearing them they just sound like white noise. Let’s all resolve to use real human words instead of these word-crutches that mean absolutely nothing!