Fire drills. Hot projects. Rush jobs.
Whatever you want to call them, we’ve all had to deal with quick turnarounds before. Whether needing the project for your own business or company, or being on the client side required to produce the short-lead project, it can be a stressful time for sure.
At Guy Bauer, we’re obviously on the production side of things. As such, we’ve produced a significant number of rush projects throughout our seven years of business and each time, we learn something new. Below are some of the things we’ve noticed about the infamous “rush job.”
Every part of the project gets rushed; not just one.
Scripting: rushed; Casting: rushed; Shooting: rushed; Post-Production: Rushed. When things are rushed, quality goes down. Period.
“But we were in a rush” isn’t a valid excuse.
YouTube or Vimeo don’t offer footnotes for you to explain the areas that don’t make sense while you were in a rush producing it. A video will be judged by the market forever.
Is it really a rush?
When all is said and done, a very tiny portion of rush job videos were actually needed that soon. For example, we rushed a commercial with heavy VFX and the video has still not been released due to product launch hold-ups. Drill down with stakeholders to determine the truest expectation of timeline.
Anything worth doing is worth doing right
Why spend money on something that is good when just a little more time would make it great? Be patient if your preference is great work over good work.
Don’t get “Go-Fever”
This is what NASA calls it when people are operating under an arbitrarily rushed timeline and what they think caused the Apollo 1 disaster. People working with “Go Fever” bypass normal checks and balances which can lead to undesirable results.
Sleep on it.
All of our best projects were made when people had time to sleep on it. Time to marinate on what is going to happen and let your gut check think on things ultimately leads to greater success.
We understand that certain business needs can require a project to be rushed—and we’re totally up for it! But whenever possible, challenge quick turnarounds and instead seek more patience in the name of better overall performance and product.