Warby Parker / Dear Adam

CREDITS

Client
Warby Parker

Director
Guy Bauer

Cinematographer
Jon Hamblin

Producer
Katie Williamson

Editor
Chad Fedler

Colorist
Matthew Phillips

Sound Design
Grant Stakenas

A Great Video for a Great Cause

An estimated 10,000 students in the Baltimore City Public School System lack the glasses they need to see the board, read a book, or do their math homework. Warby Parker, along with Vision for Baltimore, bridges the gap in access felt by many students and their families in low-income communities.

The Challenge

We’ve all seen those videos featuring inner-city kids. Open on depressing empty storefronts, close up of shoes laced together over a power line, cut to a puddle.

We didn’t want to make one of those videos because this wasn’t one of those kinds of videos. We wanted to make a video that inspired, not made people feel bad.

The Idea

The word “vision” has two meanings: the literal and figurative. We decided to focus on the latter. That’s when we found Adam, a Vision for Baltimore beneficiary.

When we started having phone calls with Adam, we realized we were talking to an extremely smart and motivated young man. We didn’t need to write him a script — he was writing his own!

We asked him to tell us about his vision for the future in the form of a letter to himself and captured visuals that matched – all over the course of just one shoot day.

NEW WORK

Beautiful storytelling and I love the tagline. I already own Warby Parker glasses but this makes me like them even more.

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How We Did It

Creative

Great work starts with great creative. Whether it’s taking your creative to the next level, or working with you to craft the perfect story from scratch, we have the expertise to make it happen.

Production

We pair up the perfect production team to execute your creative. Our team travels frequently and can work pretty much anywhere in the world. Our budgets typically start in the $25k range.

Post-Production

Our editors are wonderful storytellers, and it’s in post-production that everything comes together. We usually cut, animate, and finish (color & sound) all of our videos.

Let’s Talk

Let’s get those ideas out of your head and in front of your target audience!