Warby Parker / Dear Adam

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The Challenge

Inform audiences of Warby Parker’s new partnership with non-profit, Vision for Baltimore, which seeks to provide children in need of glasses with a free pair throughout one of Maryland’s largest cities.

Our Solution

The word “vision” has two meanings; the literal and figurative. We decided to focus on the latter. That’s when we found Adam, a Vision for Baltimore beneficiary, and The Guy Bauer Solution was born. We asked him to tell us about his vision for the future in the form of a letter to himself and captured his journey toward achieving his goals, aided by Warby Parker and Vision for Baltimore. We specialize in storytelling, and this is a story of hope.