Dell Technologies / Scale

CREDITS

Client
Dell Technologies

Agency
CGI Interactive

Director
Adam Moorman

Cinematographer
Jason Chiu

Producer
Katie Williamson

Production Designer
Sarah Blue Gerber

Editor
Anthony Casanova

Colorist
Matthew Phillips

Sound Design
Grant Stakenas

About The Project

The Challenge

We were tasked with creating a scroll-stopping social media video. The challenge was that it needed to teach audiences about Dell EMC’s software-defined storage solution, which allows you to store large amounts of data on a small scale. Not exactly easy viewing.

The Idea

The typical solution would’ve been to pair an educational voiceover with stock footage of a busy data center.

The trouble with that idea is that 1) most people scroll through social media with their phones on silent, making the voiceover obsolete, 2) data centers are not particularly captivating, and 3) it’s super boring – and we don’t do boring.

Our solution was to do what we do best: entertain. Rather than provide a scientific breakdown of how Dells EMC’s solution allowed users to scale down large amounts of data, we gave audiences the feeling of scale with a short, humorous, visually appealing spot designed to capture their attention.

NEW WORK

How We Did It

Creative

Great work starts with great creative. Whether it’s taking your creative to the next level, or working with you to craft the perfect story from scratch, we have the expertise to make it happen.

Production

We pair up the perfect production team to execute your creative. Our team travels frequently and can work pretty much anywhere in the world. Our budgets typically start in the $25k range.

Post-Production

Our editors are wonderful storytellers, and it’s in post-production that everything comes together. We usually cut, animate, and finish (color & sound) all of our videos.

Let’s Talk

Let’s get those ideas out of your head and in front of your target audience!