Dell EMC / Scale

Watch The Film

The Challenge

We were tasked with creating a scroll-stopping social media video. The challenge was that it needed to teach audiences about Dell’s EMC software-defined storage solution, which allows users to scale when they’re ready.

Our Solution

No stock footage of people walking in data centers was harmed for this video. We decided to do what we do best: entertain. Rather than provide a scientific breakdown of how Dell EMC’s software allows users to scale, we gave audiences the feeling of scale, with a short, humorous, visually appealing spot designed to capture their attention.