Dell Technologies / Scale


Dell Technologies

CGI Interactive

Adam Moorman

Jason Chiu

Katie Williamson

Production Designer
Sarah Blue Gerber

Anthony Casanova

Matthew Phillips

Sound Design
Grant Stakenas

A Funny Video About Scale? Yes.

The Challenge

We were tasked with creating a scroll-stopping social media video. The challenge was that it needed to teach audiences about Dell EMC’s software-defined storage solution, which allows you to store large amounts of data on a small scale. Not exactly easy viewing.

The Idea

The typical solution would’ve been to pair an educational voiceover with stock footage of a busy data center.

The trouble with that idea is that 1) most people scroll through social media with their phones on silent, making the voiceover obsolete, 2) data centers are not particularly captivating, and 3) it’s super boring – and we don’t do boring.

Our solution was to do what we do best: entertain. Rather than provide a scientific breakdown of how Dells EMC’s solution allowed users to scale down large amounts of data, we gave audiences the feeling of scale with a short, humorous, visually appealing spot designed to capture their attention.


How We Did It


Great work starts with great creative. Whether it’s taking your creative to the next level, or working with you to craft the perfect story from scratch, we have the expertise to make it happen.


We pair up the perfect production team to execute your creative. Our team travels frequently and can work pretty much anywhere in the world. Our budgets typically start in the $25k range.


Our editors are wonderful storytellers, and it’s in post-production that everything comes together. We usually cut, animate, and finish (color & sound) all of our videos.

Let’s Talk

Let’s get those ideas out of your head and in front of your target audience!

About us

Specializing in visual storytelling, Guy Bauer is the go-to for brands that love pursuing and achieving awesome and loathe just checking the boxes.


318 W. Adams St., Suite 1507
Chicago, IL 60606

p: 312.278.3698