Sarah Blue Gerber
A Funny Video About Scale? Yes.
We were tasked with creating a scroll-stopping social media video. The challenge was that it needed to teach audiences about Dell EMC’s software-defined storage solution, which allows you to store large amounts of data on a small scale. Not exactly easy viewing.
The typical solution would’ve been to pair an educational voiceover with stock footage of a busy data center.
The trouble with that idea is that 1) most people scroll through social media with their phones on silent, making the voiceover obsolete, 2) data centers are not particularly captivating, and 3) it’s super boring – and we don’t do boring.
Our solution was to do what we do best: entertain. Rather than provide a scientific breakdown of how Dells EMC’s solution allowed users to scale down large amounts of data, we gave audiences the feeling of scale with a short, humorous, visually appealing spot designed to capture their attention.
Let’s get those ideas out of your head and in front of your target audience!