Marriott came to us seeking a video to highlight their newly renovated hotel in Irvine, California. We challenged ourselves to bring something totally different and unexpected to the table.
We dug deep and realized that when people think of a place, the physical details are secondary to the emotions felt in that particular location. We don’t just picture places; we picture ourselves there. We created a video starring a guest at the Marriott rather than the property itself, with an emphasis on experiences rather than amenities. This told a far more nuanced story than a simple sizzle reel could ever hope to do.