NIU / Huskies. Never. Quit.

CREDITS

Client
NIU Foundation

Agency
Tom, Dick & Harry Creative

Director
Guy Bauer

Cinematographer
Jon Hamblin

Producer
Ben Ross

Editor
Micah Washington

Colorist
Matthew Phillips

Sound Design
Grant Stakenas

Making Alaska in DeKalb, IL

We produced a long-form version of this spot for the NIU Foundation to help raise money for the university. The video became so popular around campus that when it came time to air a spot on ESPN during their bowl game, they asked us to cut down the long spot into this :30.

The Challenge

Tom, Dick & Harry Creative came up with a great concept for the NIU Foundation. It revolved around tying the traits of the school’s mascot, a husky – back to the traits that make students at NIU the best.

While we were handed great creative, we also had a big challenge: how to shoot a husky in its natural environment?

Easy! Hop on a plane to Alaska. Nope, not in budget.

OK, I got it! Buy stock footage of huskies in Alaska. Nope, need to use Mission, their official mascot.

Oh brother.

The Idea

In order to shoot the husky in a “real” environment, we were going to need to get creative. As with all creative problems, we start by breaking the desired visual effect (husky running through snow) into its core components. In this case it was:

  • Husky
  • Snow

This may seem super obvious, but a lot of folks get tripped up in thinking you need mountains, or it needs to be cold, etc.

Now we just needed to get creative on how to pull off our visual stunt. We needed a place big enough to get a husky up to full speed. The biggest place to do that on campus is a gym. Next, how do we make snow? With some quick research we not only found portable snow machines, we found instant snow pellets that create gallons of fake snow when you just add water (Industry secret: it’s the same stuff that absorbs wetness in diapers. Don’t worry, it was safe for dogs.).

niu behind the scenes

Armed with our plan, we tested and tested before finally shooting during a half day inside NIU’s basketball stadium using high-speed cameras and artificial snow.

NEW WORK

We showed the video at our signature gala with about 500 alumni and donors present. It sparked great applause, and everyone loved it. Guy Bauer did everything they promised. The exciting video reflects our university and community.

Angela Johansson
Marketing Director, Northern Illinois University

How We Did It

Creative

Great work starts with great creative. Whether it’s taking your creative to the next level, or working with you to craft the perfect story from scratch, we have the expertise to make it happen.

Production

We pair up the perfect production team to execute your creative. Our team travels frequently and can work pretty much anywhere in the world. Our budgets typically start in the $25k range.

Post-Production

Our editors are wonderful storytellers, and it’s in post-production that everything comes together. We usually cut, animate, and finish (color & sound) all of our videos.

Let’s Talk

Let’s get those ideas out of your head and in front of your target audience!