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Midwest Dairy / Get to Your Goals

Watch The Film

The Challenge

Midwest Dairy, a dairy advocacy group, wanted a suite of teasers to promote a husband and wife team who were racing the Chicago Marathon.

Typical Solution

Upbeat music, mostly talking-head interviews, and really staged shots of people smiling next to cows.

Our Solution

Since this video’s goal was to get people to care about this family that’s running the marathon, we focused our story around the family and not really around the marathon.