A Video that Motivates
Deloitte came to us with a challenge: they needed a video highlighting the features of their flagship Insights platform, which operates globally, touching nearly every industry and providing users with valuable insights and analytics in the form of articles, infographics, podcasts, and videos.
They wanted to highlight all of that in two minutes or less. Oh, and we only had four weeks to get it done – less than half the usual timeline for a video requiring this much detail.
The typical solution? A series of user testimonials, or an animated explainer video. Been there, done that.
We wanted to give them something different, so we dove deep into the concept of insights, identifying the values of Deloitte’s audience. They had many motivations, but opportunity – finding it, being ready for it, and creating it – was the common denominator.
We decided to show them how the platform could lead them to new opportunities rather than merely tell them about it. We featured voiceover from Deloitte’s Global CEO discussing opportunity paired with images of use cases in multiple industries across the globe, all without ever leaving Chicago.
How We Did It
Let’s get those ideas out of your head and in front of your target audience!