Planting an Idea
Deloitte’s Consumer & Industrial Products (C&IP) division wanted a piece to motivate their staff to disrupt, to challenge the status quo, to change the way they think about what they do for a living.
But how do you do this without talking head interviews paired with stock footage of self-driving cars and that famous intersection in Tokyo?
The audience, thousands of Deloitte practitioners, was expecting to hear “disruption” a million times. They are numb to corporate jargon, hearing white noise when anyone says “challenge the status quo.”
So how do you get through to these folks?
Our idea was to give the audience the feeling of disruption instead of hitting them over the head with the word. We needed to tell the story of someone disrupting his/her industry but not actually talk about disruption. The idea needed to enter the audience member’s brain naturally – almost pulling an Inception.
We started reading every business magazine and blog post to find our subject.
Enter Glenn Behrmann, the CEO of Growtainers. Glenn is disrupting the way farming has been done for hundreds, if not thousands, of years.
Check out his story and see if you’re motivated to change the way you think about your particular industry.
Let’s get those ideas out of your head and in front of your target audience!