An Accidental Viral Video
We are big fans of PremiumBeat.com and use their music in a TON of our productions. This idea came to us over an on-set lunch one day and we just had to make it. We produced this spot on spec and afterward PremiumBeat.com actually became a real client!
What Does “On Spec” Mean?
It means we did it for fun (read: no money). As professionals in the video business, it’s important to keep our creative sword sharpened. This was one of those great opportunities when inspiration struck and we didn’t have much on our production calendar.
The Unexpected Outcome
On the day we posted the video we announced it on all of our platforms, and @ mentioned PremiumBeat.com. Two hours later we got a phone call from their marketing director saying the CEO loved the video.
Another two hours later we got another call, would we ever consider doing a paid project with PremiumBeat? Uh…yeah!
How This All Benefits Our Clients
We learned something very important with this project: it’s important to make content that’s actually good. Yeah, duh. But seriously. How often do we stop and think, “In the grand scheme of things, is this just something I’m making because I have to – or is this actually good.”
We run all of our projects through this macro, “good” lens. Because in the end, we’re making video content for real people to watch, not personas or demographics – people.
We were absolutely ecstatic when they shot us a tweet announcing the video.
How We Did It
Let’s get those ideas out of your head and in front of your target audience!