Edward – Elmhurst Health / The Veteran


Edward-Elmhurst Health

Adam Moorman

Mike Weldon

Cosima Schreiber

David Wall

Matthew Phillips

Sound Design
Grant Stakenas

Try Not to Cry Watching This

Edward-Elmhurst Health wanted an internal video to help kick off their new patient experience initiative. They wanted to emphasize that every employee – from administrative staff to the surgery team – plays a significant role in creating a positive patient experience.

Our challenge was to create something that would motivate employees to make a change in their patients’ lives and get them excited about the initiative.

The “normal” way to go about this was a talking heads-style message from their leadership team. We thought this would be informative, but not necessarily impactful.

We put ourselves in the audience’s scrubs and tried to think about the questions they’d have related to the new initiative. What would influence their desire to help patients? How can they personally help?

We wanted to tell a story about the patient experience, and we wanted it to be real. So we asked them if there were any exceptional cases of Edward-Elmhurst employees positively impacting patients. When we learned the story of Korean War veteran Peter Bury, we knew right away that this would resonate with our audience and exemplify excellent patient experiences.

Our creative resulted in an authentic, moving narrative that helped propel Edward-Elmhurst’s initiative forward.


How We Did It


Great work starts with great creative. Whether it’s taking your creative to the next level, or working with you to craft the perfect story from scratch, we have the expertise to make it happen.


We pair up the perfect production team to execute your creative. Our team travels frequently and can work pretty much anywhere in the world. Our budgets typically start in the $25k range.


Our editors are wonderful storytellers, and it’s in post-production that everything comes together. We usually cut, animate, and finish (color & sound) all of our videos.

Let’s Talk

Let’s get those ideas out of your head and in front of your target audience!

About us

Specializing in visual storytelling, Guy Bauer is the go-to for brands that love pursuing and achieving awesome and loathe just checking the boxes.


318 W. Adams St., Suite 1507
Chicago, IL 60606

p: 312.278.3698
e: hello@guybauer.com