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GereMarie / Brand Anthem


WHAT WE DID

GereMarie is a growing aluminum machining company whose success is measured in millimeters and milliseconds. We wanted to tell the story of a company with a culture that’s obsessed with the details, from design to workflow to logistics.

We decided very early on to get small instead of getting big. Meaning: focus on the little details that make GereMarie different than every other aluminum machine shop. To tell that story, we did an off-camera interview with Jim Schultz, the founder, and then shot footage around the facility that matched up with his voiceover. This allowed the video to encapsulate Jim’s passion without making the video about him.