Shelving manufacturer Opto’s challenge was to get people excited about traditional retail and to challenge the common misconception that most sales nowadays happen online. The reality is that approximately 90% of sales are still made in brick-and-mortar stores.
Highlight Opto’s values and help them position themselves as cheerleaders for traditional retailers. We wanted to celebrate retailers, stand behind the “shop small” movement, and inspire audiences. In the end, we created a video that captures the in-store experience – made possible by Opto.