Bear Mattress / Get One of These

CREDITS

Client
Bear Mattress

Director
Guy Bauer

Cinematographer
Jon Hamblin

Producer
Samantha Sartori

Production Designer
Samantha Sartori

Editor
Micah Washington

Colorist
Matthew Phillips

Sound Design
Ryan Staples

A Sales Video With Energy

Bear Mattress is an online bed-in-a-box retailer. They market their beds to people who live an active lifestyle. That could be anyone ranging from professional athletes to busy parents.
 
The Challenge
In case you haven’t shopped online for a bed recently, the market is pretty darn competitive. There are hundreds of online mattress retailers. On top of that, there are the typical brick and mortar mattress stores too.
 
Bear asked us to make a spot that would entice their core audience to buy a Bear Mattress.
 
The Idea
Bear did a great job of positioning themselves in the market (active lifestyle). Because of this, we were able to focus on speaking to their most valuable customers.
 
Our idea was simple: empathize with Bear’s target audience. We did this through painting a “day in the life” of their ideal buyer persona. We illustrated their busy lifestyle and how they could benefit from Bear. We also touched on the fatigue people have with buying a mattress online.

NEW WORK

How We Did It

Creative

Great work starts with great creative. Whether it’s taking your creative to the next level, or working with you to craft the perfect story from scratch, we have the expertise to make it happen.

Production

We pair up the perfect production team to execute your creative. Our team travels frequently and can work pretty much anywhere in the world. Our budgets typically start in the $25k range.

Post-Production

Our editors are wonderful storytellers, and it’s in post-production that everything comes together. We usually cut, animate, and finish (color & sound) all of our videos.

Let’s Talk

Let’s get those ideas out of your head and in front of your target audience!