By: Adam Moorman, Director
The tools of my trade are basically toys. I play with cameras and lights and all kinds of other stuff every day. I really love what I do and I’m lucky enough to work with people who also love what they do. We get paid to play. It’s pretty cool.
The video industry is having a moment right now. Due to advances in technology and the Internet, basically anyone can sell a film or create a video channel. Camera companies and third party vendors are really outdoing themselves every year. It’s a very exciting and experimental time to be a videographer, filmmaker or the like. You can get Hollywood quality for a fraction of what it would have cost ten years ago. It’s such a trend that even my mom is doing it. (If you haven’t caught her and my aunts in “The Sisters in Fort Myers 2012” video, you’re missing out.)
The reason I bring this up is because I notice one fundamental flaw in all of this: the industry boom is actually slowing people down. There’s nothing wrong with an industry driving consumers to buy cool and inventive tools. There’s nothing wrong with buying and using these tools. The problem that arises is that people begin relying on the technology instead of on their own creativity – and all the videos start to look alike. A popular brand comes out with a new thing that makes cameras do a cool thing and then everyone starts making videos that are focused on that same cool thing – instead of on content.
Having too many tools in the way can also slow down production. You think you’re being well-prepared and then you end up two hours behind schedule because you overcomplicated your shot. When you have a shiny toy in front of you, it’s hard not to play with it. But don’t let toys be a distraction – focus on the story and rely on your tools to help tell it most efficiently.
Don’t get me wrong – the hype is exciting, the competition is healthy and the work is plentiful. All is well in Videotown. I just think it’s very helpful to remind yourself that your idea and your time are the most important things in video production. Don’t let the idea or time fall slave to the toys – use the toys to help you accomplish your vision.
Now… who wants to fly a drone over a waterfall during magic hour for four days?