Fire drills. Hot projects. Rush jobs.
Whatever you want to call them, we’ve all had to deal with quick turnarounds before. Whether needing the project for your own business or company, or being on the client side required to produce the short-lead project, it can be a stressful time for sure.
No matter what industry you’re in, what products/ services you’re selling, or who you’re selling them to – everyone is in a hurry to connect with consumers, which is what marketing can and should be about (in our, humble opinion). In our experience, meaningful connection is born out of four elements, which combine to create the most powerful marketing strategy that money can’t buy. We call it: marketing by mistake.