Opal Enterprises is a Chicago remodeler who approached us to conceive and produce a suite of TV commercials in the summer of 2016. Our creative team figured the presidential election would be a super relevant topic to glob onto, but how?
Our idea was to hit TV viewers who had negative political ad fatigue with the unexpected: a funny, positive, and pointless political ad. We devised a suite of 8 spots, each :15 long, so Opal could bookend spotsets. How did they do? Here’s a message they received on their website:
I don’t need roofing or windows, but I just saw your “pointless” commercial on CNN and absolutely loved it! We need so much more of that! Effective, too, as it got me to your site when I am never triggered by other commercials! Give your marketing people raises!
Opal also posted to social and saw an immediate spike in engagement. Here are a couple of screengrabs from their Facebook they shared with us.
Want us to do this for your business? Contact us today to see how we can help.
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