Opal Enterprises is a Chicago remodeler who approached us to conceive and produce a suite of TV commercials in the summer of 2016. Our creative team figured the presidential election would be a super relevant topic to glob onto, but how?
Our idea was to hit TV viewers who had negative political ad fatigue with the unexpected: a funny, positive, and pointless political ad. We devised a suite of 8 spots, each :15 long, so Opal could bookend spotsets. How did they do? Here’s a message they received on their website:
I don’t need roofing or windows, but I just saw your “pointless” commercial on CNN and absolutely loved it! We need so much more of that! Effective, too, as it got me to your site when I am never triggered by other commercials! Give your marketing people raises!
Opal also posted to social and saw an immediate spike in engagement. Here are a couple of screengrabs from their Facebook they shared with us.
Want us to do this for your business? Contact us today to see how we can help.
Here’s one more spot before you go: