Video marketing done right
We always start with the question, “what does this video need to do?” and reverse engineer our creative solution from there. We have found that videos with a clear objective are typically more successful than those without one.
It’s been well documented that the best marketing messages “start with why,” not how or what. We are of this school of thought. We focus on why the target audience would buy from our client and drive the creative towards hitting this nerve.
We believe that the medium is the message. If our client’s video is high-end looking, their brand will feel the same way in the prospect’s mind. Video, by definition, is a visual medium – so why not make something that’s visually stunning?
We believe in moving someone to do something by implanting an idea in their mind (big fans of “Inception” over here.) The way we deliver this idea is through emotion. We don’t need to explain features & benefits, we need to convey emotion.
Impactful videos to enable sales teams
Our videos help clients clarify their message so they can gain more customers. We eliminate ambiguity through emotion, not explanations. We typically do this through scripted brand films or “anthems,” and entertaining mini-documentaries that are as beautiful as they are moving.
We’re creating videos that need to move people to do something – and we never lose sight of that. These videos need to be effective. That’s why we always start with a very thorough listening session where we are getting a full knowledge transfer of our clients’ goals and objectives.
We aren’t your typical video production company. In fact, we’re more of a creative agency that specializes in video.